The evolving media landscape makes mapping out a blueprint for future-proofing brands a complex task. For marketers to bring home wins both today and tomorrow, we need to understand this current transformation while keeping a steady eye on the digital horizon.
Armed with the drive and expertise to strike that balance, IPG Mediabrands and our network of agencies were thrilled to welcome 230 top-level marketers from 56 brands, our industry partners, and our own agency talent to our second annual client summit, Navigating the New Reality.
This year's event proved successful in achieving its core objective: assemble leaders with diverse backgrounds and perspectives to launch a discussion on how to go beyond today’s priorities and offer smart, agile strategies that prepare brands for tomorrow. Pinning down an overarching theme is difficult, but one narrative surfaced above the rest: embrace these swift shifts in consumer behaviour and technology, because the pace of change is only accelerating.
THE GLOBE AND MAIL CENTRE
FLOOR 17, 351 KING ST. EAST
Breakfast & Registration
REACH + RELEVANCE: TURNING HUMAN THOUGHTS INTO HUMAN INSIGHTS
CREATE FOR MOBILE IMPACT: HOW THE CAMERA IS TRANSFORMING CONSUMER CONNECTIONS
MEASURING MARKETING EFFECTIVENESS
IN THE NEW REALITY
CREATING WINNING DIGITAL EXPERIENCES
THE NEXT FRONTIER:
AI & MACHINE LEARNING
FIRESIDE CHAT: TRANSFORMING CONSUMER CONNECTIONS
Lunch & Partner Experience Areas
Click on each speaker to read their bio.